Impact of E-service quality on E-loyalty with the moderating effect of E-satisfaction of youngsters using E-commerce platforms, an empirical evidence from Shopee in Vietnam

This study measures the influence of e-service quality on e-satisfaction, thereby affecting e-loyalty young people when shopping online Shopee Vietnam. The purpose this is to provide knowledge better understand most important aspects that affect youth satisfaction, loyalty. uses qualitative research method combined with quantitative method. conducted a survey 250 users e-commerce site. results show has significant impact e-satisfaction in using platform, and satisfaction an In which, factor greatest Fulfillment.